Check out all the items from Nam Fruits here!

Vietnam was a turning point for me. Being there showed me just how good the fruit really was and how much potential there was to share it beyond the country. I started by exporting fresh fruit to China and quickly learned how demanding and unforgiving that business can be. With fresh fruit, timing is everything, and when things go wrong, there’s very little you can control.

What motivated you to start your company and create the products that we see today?

That experience led me to pivot into shelf-stable fruit snacks. It gave us more consistency, more control, and a product that made sense to build long-term. I’ve built a consumer packaged goods brand before, and I wanted to use that experience again, this time with Vietnamese products.

There’s also a personal side to it. My dad fled Vietnam in 1979 to give our family a better life in Canada. Forty-four years later, I found myself back in Vietnam building a brand and bringing it to Canada to help give my own kids a better life. Sharing the flavours of Vietnam with Canadians brings the whole journey full circle.

Consistency
Delivering reliable quality, clear communication, and dependable execution in everything we do.
Quality:
Maintaining high standards across sourcing, production, and finished products, without compromise.
Relationships:
Building strong, long-term partnerships with our factories, team members, customers, and retail partners.
Respect:
Operating with respect for the people we work with, the regions we source from, and the consumers who trust our brand.

What are your company’s core values?

A. The product sells itself once customers try it.
The flavour, texture, and quality stand out immediately. We hear the same feedback over and over, especially about our dried mango: “These are the best dried mangoes I’ve ever had.” That reaction translates directly into repeat purchases.

If you could tell a retailer three things about what makes your brand different, what would they be?

B. It redefines a familiar category.
Dried mango may look like a commodity, but the experience is completely different. Many customers have bought dried mango countless times, yet they’ve never tasted Nam Fruits. The response is consistent across all age groups, from kids to seniors.

C. The quality is intentional, not accidental.
We didn’t invent dried mango. We spent two years travelling across Vietnam, visiting farms and factories, refusing to settle until we found what we believe is the best: thick cut, juicy, and intensely flavourful. I’ve eaten dried mango my entire life, and nothing compares to this.

Fresh fruit was our first lesson in humility. We had early wins, but also losses and waste that come with a category where timing and conditions are often out of your control. Those lessons ultimately led us to pivot into shelf-stable fruit snacks.

What are some of the challenges that you’ve overcome to bring your business to its current state?

The upside is that every challenge made the business stronger. Today, our packaging is fully CFIA-compliant, cleaner, and better executed. We plan more carefully, manage inventory more consistently, and are building the brand with more confidence and momentum with every shipment.

From there, the challenges kept coming. Navigating food CPG compliance, labelling, and regulations came with a steep learning curve. Our early packaging needed changes, which meant delays, added costs, and plenty of stress. On top of that were long production timelines, overseas shipping delays, and full container inspections that cost both time and money.

If I’m being honest, I genuinely enjoy building and growing Nam Fruits. Sales and closing a deal give me the same rush other people get from winning a game. That said, everything I do is grounded in my family. I’ve been married to my wife for 17 years, and together we’re raising two teenage daughters, 16 and 14, who keep me humble, busy, and focused on what truly matters.

What do you enjoy doing outside of work?

I’m big into fitness and training, and a few years ago our family decided to learn how to ski together. We all ended up falling in love with it. Whether we’re travelling, eating somewhere great, skiing, or just at home playing board games and talking about life and where we’d love to go next, time with my family is what keeps me balanced and motivated.

Consistency
Delivering reliable quality, clear communication, and dependable execution in everything we do.

What are your company’s core values?

Quality:
Maintaining high standards across sourcing, production, and finished products, without compromise.

Relationships:
Building strong, long-term partnerships with our factories, team members, customers, and retail partners.

Respect:
Operating with respect for the people we work with, the regions we source from, and the consumers who trust our brand.

Nam Fruits –
Stories Worth Telling

Nam Fruits

Vietnam’s best tropical fruit snacks, made simple

Nam Fruits brings premium Vietnamese tropical fruit snacks to Canada. Our products are made in Vietnam using carefully sourced fruit and a short, clean ingredient list that lets the natural flavour do the talking.

Vietnam is known for producing some of the best tropical fruit in the world, and that’s what we focus on. No overcomplication, no unnecessary extras, just great fruit turned into snacks people genuinely love to eat. Nam Fruits is about flavour first, quality always, and products that appeal to everyone, from kids to adults.

  Check out all the items from Nam Fruits here!

Vietnam was a turning point for me. Being there showed me just how good the fruit really was and how much potential there was to share it beyond the country. I started by exporting fresh fruit to China and quickly learned how demanding and unforgiving that business can be. With fresh fruit, timing is everything, and when things go wrong, there’s very little you can control.

What motivated you to start your company and create the products that we see today?

That experience led me to pivot into shelf-stable fruit snacks. It gave us more consistency, more control, and a product that made sense to build long-term. I’ve built a consumer packaged goods brand before, and I wanted to use that experience again, this time with Vietnamese products.

There’s also a personal side to it. My dad fled Vietnam in 1979 to give our family a better life in Canada. Forty-four years later, I found myself back in Vietnam building a brand and bringing it to Canada to help give my own kids a better life. Sharing the flavours of Vietnam with Canadians brings the whole journey full circle.

A. The product sells itself once customers try it.
The flavour, texture, and quality stand out immediately. We hear the same feedback over and over, especially about our dried mango: “These are the best dried mangoes I’ve ever had.” That reaction translates directly into repeat purchases.

If you could tell a retailer three things about what makes your brand different, what would they be?

B. It redefines a familiar category.
Dried mango may look like a commodity, but the experience is completely different. Many customers have bought dried mango countless times, yet they’ve never tasted Nam Fruits. The response is consistent across all age groups, from kids to seniors.

C. The quality is intentional, not accidental.
We didn’t invent dried mango. We spent two years travelling across Vietnam, visiting farms and factories, refusing to settle until we found what we believe is the best: thick cut, juicy, and intensely flavourful. I’ve eaten dried mango my entire life, and nothing compares to this.

Fresh fruit was our first lesson in humility. We had early wins, but also losses and waste that come with a category where timing and conditions are often out of your control. Those lessons ultimately led us to pivot into shelf-stable fruit snacks.

What are some of the challenges that you’ve overcome to bring your business to its current state?

From there, the challenges kept coming. Navigating food CPG compliance, labelling, and regulations came with a steep learning curve. Our early packaging needed changes, which meant delays, added costs, and plenty of stress. On top of that were long production timelines, overseas shipping delays, and full container inspections that cost both time and money.

The upside is that every challenge made the business stronger. Today, our packaging is fully CFIA-compliant, cleaner, and better executed. We plan more carefully, manage inventory more consistently, and are building the brand with more confidence and momentum with every shipment.

If I’m being honest, I genuinely enjoy building and growing Nam Fruits. Sales and closing a deal give me the same rush other people get from winning a game. That said, everything I do is grounded in my family. I’ve been married to my wife for 17 years, and together we’re raising two teenage daughters, 16 and 14, who keep me humble, busy, and focused on what truly matters.

What do you enjoy doing outside of work?

I’m big into fitness and training, and a few years ago our family decided to learn how to ski together. We all ended up falling in love with it. Whether we’re travelling, eating somewhere great, skiing, or just at home playing board games and talking about life and where we’d love to go next, time with my family is what keeps me balanced and motivated.

Consistency
Delivering reliable quality, clear communication, and dependable execution in everything we do.

What are your company’s core values?

Quality:
Maintaining high standards across sourcing, production, and finished products, without compromise.

Relationships:
Building strong, long-term partnerships with our factories, team members, customers, and retail partners.

Respect:
Operating with respect for the people we work with, the regions we source from, and the consumers who trust our brand.